WEIGHT WATCHERS

AUGUST 2016

In December 2015, Weight Watchers made its biggest program innovation in 50 years. Members were losing 15% more weight in the first two months with Beyond the Scale than their previous plan. To commemorate these hundreds of members, we designed and produced Successfest 2016 and guests were treated like celebrities. From having their pictures taken by paparazzi on the "step and repeat" and lavish food interactions, to dancing underneath a one of a kind hanging floral centerpiece and a greeting by SNL comedian, Ana Gasteyer, the evening celebrated the members, change, and inspiration to live a happier, healthier lifestyle.