The Five W's with Dera Lee
Who, What, When, Where, and Why
Who is Dera Lee?
I am an event expert, female entrepreneur, grateful daughter, dog mother, friend, sister, and girlfriend, theater(musicals and plays) lover, runner, yogi, meditation believer, and maybe a little obsessed with traveling.
Friends of Dera Lee would say:
I inspire them to be the best they can be.
I engage life with inquisitiveness and attentiveness.
I make them feel safe and they trust me with their life.
What is Dera Lee Productions?
Dera Lee Productions is an event design and production agency that creates exceptionally memorable live event experiences adding value to brands marketing and PR campaigns.
When did you start Dera Lee Productions?
I started Dera Lee Productions in July 2015.
Where do you see your company going in the next 5 years?
In the next five years, I see Dera Lee Productions blossoming into an agency that that takes on more theatrical live experiences and strengthens focus on sustainability.
Why was it important for you to start Dera Lee Productions?
It was important for me to start Dera Lee Productions because I always wanted to produce theater and then I realized live event experiences IS my "theater". After I graduated NYU Tisch School of the Arts with a degree in drama, I performed on many stages across the country but most importantly I learned that the cast in every show was working towards the goal of telling an engaging and memorable story. I wanted to recreate that and build a production and design team that really shared the same core values and believed in why we do what we do every day.