THE Dove pit stop

SEPTEMBER 2023

At the Dove Pit Stop, all underarms ride free - so don’t let underarms get under your skin! We created the ultimate Pit-Stop for NYC commuters, a subway inspired pop-up showcasing Dove Deodorant in Chelsea Plaza. Complete with Deo stations, interactive activations and empowering photo opportunities, this pop-up was a one stop shop for people on the go needing a pick-me-up. Attendees could take a break from the heat and grab a “Pit Kit” to help them embrace their pits and celebrate their own unique beauty.