SHISEIDO 2016 PRESS PREVIEW

MAY 2016

Red is an important element in all of Shiseido’s global product lines, a renewed visual declaration of the company’s true color so the preview of the Rouge Rouge lipstick was a celebration of this announcement. Inspired by the 16 shades of Rouge Rouge colors, Dera Lee Productions designed and produced a vibrant press preview in the heart of Soho that showed editor's why red is Shiseido's color. From red entranceways and rouge inspired passed hors d'oeuvres and cocktails, to red lounge furniture and a virtual station to try on all the 16 shades, the setting evoked enthusiasm for the launch of this bold new product.