SHISEIDO SPRING 2017 PRESS PREVIEW

NOVEMBER 2016

In celebration of Shiseido's new Spring 2017 skincare and makeup collection, Dera Lee Productions developed a "photo ready" themed event held at Root Studios, a photography studio in the Chelsea neighborhood in NYC. Inspired by photography and the Spring season, our design included a catwalk display for the product with photography lighting equipment as the perfect set pieces. The photobooth backdrop was a carefully crafted canopy of cherry blossoms with perfect pink petals to throw up into the air. Editors were welcomed to attend a breakfast or lunch and while listening to the presentation served custom bento boxes featuring Japanese style offerings and a signature green juice.