SHISEIDO 2017 FALL PRESS PREVIEW

MAY 2017

In celebration of Shiseido's new Fall 2017 skincare collection, Dera Lee Productions developed an event that strongly embodies contemporary Japan held at Urban Zen in Greenwich Village NYC. Our design blended Japanese traditions and modern technology including an immersive virtual reality experience taking the guests through Mount Koya, a live classic Japanese calligraphy performance by Shodo artist, Masako Inkyo, and zen garden inspired product displays while serving customary Japanese matcha tea with contemporary Japanese cuisine.