SECRET DEODORANT BRAND SHOWCASE
JANUARY 2018
In celebration of Secret’s Brand Showcase, Dera Lee Productions developed an energetically colorful event that highlighted Secret products, Active, Clinical Strength and newly launched Freshies. The event took place in the all white Jack Studios located in Chelsea, New York which provided a brilliantly clean backdrop for our presentation lounge and three vignettes that immersed the guests with three distinct activities. As guests entered and took their seats for the presentation, cocktail waiters passed Secret blue inspired speciality cocktails and passed hors d'oeuvres.
Inspired by modern doctor's offices, our design for Clinical Strength included a backlit white product display where Secret's odor grader Barrie Drewitt-Barlow showcased his live odor grading demonstration.
Secret's Active vignette highlighted that most women are always active with videos like running to the subway or an important business meeting within a three screen video wall and used a live microscopic sweat camera demonstration to showcase how even fingertips sweat.
The highlight of the evening was the Freshies vignette where guests could take their pictures within a 17 feet wide x 10 feet high Freshies inspired balloon installation and participate in the Purse Perfect stuffer station. Guests ran to stuff fun necessities such as mini note books to phone chargers within provided purses and then uploaded photos onto their social media channels from the flat lay for the picture perfect instagram moment.