SECRET DEODORANT WORKOUT WITH SHAUN T

JUNE 2018

In celebration of Secret Deodorant’s launch of their Active line, Dera Lee Productions designed the event around the new product’s colors, imagery, and sweat-activated technology. The event took place at 305 Fitness Studios in Manhattan which set the stage for an energy filled workout session with Shaun T, a motivational speaker, fitness trainer, TV personality, and the creator of Insanity. As guests entered, they are greeted at the Secret branded welcome table and given branded apparel before heading to their lockers which were adorned with a Secret blue inspired workout bag containing a branded insulated water bottle, branded towel, and products from the Secret Active collection. After the fitness class, fitness editors and influencers headed to the photobooth to take photos with Shaun T and posed with our larger than life active props as they enjoyed a Secret Active color themed smoothie.