secret deodorant - she believes cup

MARCH 2019

In celebration of Secret Deodorant’s collaboration with the US Women’s soccer team, Dera Lee Productions designed and produced an intimate meet and greet and media breakfast in Tampa, Floria at the She Believes Cup tournament intended to solidify the brand as the expert on odor protection within fitness. The trip kicked-off with the media cheering for the team winning against Brazil 1-0. Touching subtly on some of the brand’s recognizable “all strength, no sweat” tagline, our event surprised guests with charming touch points that alluded to soccer and how the brand actively empowers women to be a fearless. The following day the media participated in a fitness class followed by breakfast and a meet and greet at Armature Works, a fully restored building that breathes new life into the historic Tampa Heights neighborhood. With its unobstructed view of the Hillsborough River, media were able to individually meet with Mallory Pugh, Crystal Dunn, and Julie Ertz on the team while enjoying a light breakfast.