THE SAUCERY BY RAO’S HOMEMADE CHICAGO

JUNE 2023

DLP once again created a one of a kind shoppable pop-up experience by Rao’s Homemade in Chicago, this time making pasta sauce lovers’ dreams come true - offering a sneak peek into Rao’s pasta sauce making process, limited edition products, and exclusive merchandise. We had so much fun designing "The Saucery,” especially the life size Rao's Homemade jar, where guests got more than just a spoonful of what the brand is all about. Specialty sample stations gave attendees a taste of Rao’s sauces in pizzas, pastas and more. To spice things up, The Saucery also provided guests with the chance to purchase a personalized Rao’s jar. Limited reservations were available for this unique experience and 1,100 lucky consumers left feeling saucy!