NARS POWERMATTE EDITOR PREVIEW
JUNE 2017
In celebration of the launch of Powermatte lip pigments, Dera Lee Productions developed and produced a summer soiree held at the Jimmy rooftop at the James New York that captured the sexy energy of the new product line. Inspired by the twenty shades named after classic rock songs, the design married edgy rock and roll with pool chic. The hotel's rooftop was transformed with billboard size campaign imagery highlighting supermodel Bella Hadid, a large NARS logo floating in the pool, matte black leather furniture and accessories, colorful product displays, color matched food and beverages, and curated music by DJ Erika Hamilton.