LUFTHANSA AIRLINES 60TH ANNIVERSARY

OCTOBER 2018

Dera Lee Productions teamed up with M ss ng P eces, an award winning new wave production and entertainment partner, to create a unique, eye-catching experience debuting an interactive augmented reality pop-up to celebrate the 60th anniversary of Lufthansa Airlines Senator Service on board the Super Constellation aircraft known as the “Super Connie.” The Super Connie was the first-ever luxury transatlantic flight.

Located at Duarte Square Park, in Tribeca, New York, our team designed a golden-age flying experience recreating the airline’s iconic “Super Connie” aircraft Senator cabin service (what Lufthansa formerly called its first class) as well as a first class waiting lounge and check in area. All areas were decorated with original artifacts from the era and featured crew members in original 1950s Lufthansa uniforms as well as actors in authentic 1950s attire greeting guests.

Our partner, M ss ng P eces, created the “Fly Through Time” augmented reality installation which took guests back to the 1950s and allowed them to virtually dress in vintage Lufthansa uniforms and passenger styles. Visitors also got to magically see the aircraft come to life with the help of new augmented reality platforms such as Apple’s augmented reality kit on the Ipad but also using Facebook’s augmented reality studio for guests using their own phones which was instantly shareable across all their social platforms.