JOHNSTON & MURPHY

OCTOBER 2016

Johnston & Murphy is a classic American heritage footwear brand dating back to 1850 and based in Nashville, Tennessee. For the grand opening of the new Johnston & Murphy men's only store at 200 Fifth Avenue, we were inspired by the brand's Nashville roots. Classic male models dressed in vintage shoe shiner attire with suspenders and bandanas and, of course, Johnston & Murphy shoes rode around Flatiron and Union Square on branded bicycles giving "on the go" shoe shines and distributing branded shoe horns on the streets bringing awareness to the nearby businessman and increasing brand impressions.