DPHUE LAUNCH

APRIL 2016

In celebration of dpHUE's hair care launch in 850+ Ulta Beauty brick and mortar stores and on Ulta.com in May 2016, we transformed Brush into a chic and inviting salon where editors could interact with the new products through treatments by celebrity hair stylist and creative director, Justin Anderson, one on one exchanges with founder, Donna Pohlad, and enjoying food and beverage with tasting notes that highlighted the product fragrances.