DOVE LOVE YOUR HAIR

MARCH 2023

The Dove Love Your Hair event celebrated the launch of Dove’s new collection of haircare products, which offers custom solutions and accessible expertise for gray hair. This event was held at the Whiteroom in Brooklyn, where we garnished the space with bright and colorful florals that highlighted the product. Complete with a branded stage and salon, the Silverist Studio allowed guests to hear inspiring stories from panelists - Tennille Jenkins, Paula Pell, Maayan Zilberman, Ty Alexander and Karen Walrond - who embrace their silver hair, receive personalized advice from stylists, and try Dove’s amazing new products all in one place. By the end, guests left feeling informed, confident and empowered to proudly wear their gray hair with style!