DOVE ADVANCED CARE PITICURE SPA

FEBRUARY 2015

To celebrate the New Dove® Advanced Care launch, Dera Lee Productions designed and produced the Dove Piticure Spa in three locations simultaneously - NYC at the Time Warner Center, Los Angeles at The Grove, and Miami along Collins Avenue. Women participating in the event experienced spa quality service and surroundings while receiving Dove® PitiCure™ treatments and learned how to achieve softer, smoother armpits in just three days while enjoying 48-hour odor and wetness protection with New Dove® Advanced Care.