DAIRY QUEEN PRESS PREVIEW

APRIL 2019

Dera Lee Productions designed a fun, casual summer themed event for the launch of Dairy Queen’s new summer treats menu. The event was hosted at Ramscale Studios in the West Village with amazing views of the Hudson River from the beautiful terrace.

Media devoured the new treats and treated themselves to services such as massages, face shaves, shoe shines, manicures, makeup touches and aromatherapy getting excited for summer.

Photo opportunities such as a pool background with ice cream floaties and summer props as well as a flat lay station where guests were able to set up Instagram-worthy photos of the treats to share were successful social media moments.