CVS-GLAMSQUAD

OCTOBER 2019

To celebrate the launch of CVS’s Beauty in Real Life concept at their new Times Square location and the collaboration with GSQ by Glamsquad, Dera Lee Productions designed and produced an intimate event for beauty editors at the store by appointment only.

The editors were guided through the new beauty aisles and shown the intimate CVS graphic touches designed by us throughout the store which are now on permanent display.

Guests could “Create their own shelfie” using colorful GSQ by Glamsquad products and bathroom vanity props and fixtures.

Using GSQ by Glamsquad in store styling services, the editors left with their hair perfectly styled along with beautiful makeup touch ups.