CVS K-BEAUTY EDITOR PREVIEW

MARCH 2017

In celebration of the launch of K-Beauty beauty products at CVS, Dera Lee Productions developed and produced a private intimate lunch at Rouge Tomate in NYC for top beauty editors. Held in the private events room in a busy restaurant, our design included a large three dimensional CVS sign with product display perfect for a photo backdrop, color blocked and playful table and floor displays for editors to test the product and a three course lunch with traditional tea service.