BROOKS RUNNING FALL 2018 EDITOR PREVIEW

APRIL 2018

In celebration of Brooks Running launch of their latest Levitate 2, Bedlam, and Ricochet running shoes, embedded with their DNA LOFT and DNA AMP technology, and their Fall 2018 apparel line, Dera Lee Productions designed the event inspired by kinetic energy and movement of particles. As guest enter the space, they are greeted by holographic cubes and a particle burst entry wall. Excited by the DNA LOFT and DNA AMP technology, our design included dramatic podium vignette that posed a mesmerizing juxtaposition between the two technologies. This energy was carried throughout all the other areas of the event including the Fall 2018 hanging apparel display and hive shoe display. Guests also enjoyed a challenging, high intensity circuit workout class with Kaisa Keranen of Kaisafitin their new Brooks running gear and was rewarded afterwards with untraditional delicious bites and drinks inspired by Brooks spokesperson, Desi Linden, 2018 Boston Marathon Winner, and 2X Olympic Athlete.