brooks running press preview
APRIL 2019
To introduce the launch of Brooks Running Best Fest campaign to promote conversation about personal records, Dera Lee Productions created an event inspired by festival materials and construction. Using inspired materials, such as simple plywood construction and speed rail piping, we created a 360 product display allowing both hero shoes to be highlighted. Dimensional lettering was applied featuring the product names and trigger words used to describe the shoe’s attributes such as “ahhhhh” for Ghost 12. Ghost 12 featured a display of shoes showcased on satin pillows and beds of blue and cyan feathers to reiterate the shoe’s soft cushion and smooth ride. Adrenaline GTS 20 featured product displays made from colorful speed rail, mimicking the guide rails principle.
The challenge station area was decorated with bistro bulb lighting swaggered from the ceiling grid. Each station was indicated with festival flags and record breaker signage made from wood and a round grass turf to visually ground the station and reflect back on the festival aesthetic. Mannequin displays highlighted the new apparel line for Spring 2020 and work-out gear to assist in each challenge.
A festival style food stall featuring Best Fest inspired graphics and Brooks colored pennant flags served items you would normally see at such as street corn, tacos, and rice bowls.