AMERICAN BALLET THEATER FALL GALA

With Shiraz Events, Dera Lee produced the American Ballet Theatre fall gala at Avery Fisher Hall, and between the final intermission and conclusion of the premiere performances, we turned the recently redesigned grand promenade into a purple dining room that opened up for a dance floor covered in moving projections.
The venue's speedy transformation from lobby to dining room wasn't the only change during the evening though. Instead of constructing an actual dance floor, we defined the designated area with moving images from black-and-white movies saturated with purple. DJ Sky Nellor spun tracks that prompted new images of urban traffic to move and shift in time with the music.